JD's digital live streaming is becoming normalized. On April 22nd, the virtual digital character of Liu Qiangdong, founder of JD.com, "Caizhengdongge AI Digital Person", was live streamed in the JD Book Caizhengdongge AI Digital Person live broadcast room. It was also the third Caizhengdongge AI Digital Person live broadcast after April 16th and 20th. From the perspective of changes, various methods such as digital assistants and multi camera position switching have been added to this live broadcast, increasing the sense of interaction through chatting with the procurement and sales team.

In the live broadcast on April 16th, Liu Qiangdong's digital persona achieved good results. In response to this, the director of JD Cloud's Yanxi Algorithm told * * Finance in an interview that after the premiere of "Procurement and Sales Dongge AI Digital Person", the Yanxi team received many cooperation intentions, and many merchants, including big brands, actively sought cooperation. In addition, some CEOs of companies plan to collaborate on creating digital live streaming. The director of Yanxi Algorithm stated that live streaming short videos are a major trend now. Currently, there is a great opportunity for digital live streaming sales to become a major explosive point, mainly because it has reached a new level in content level, and people's acceptance and trust have passed the key point.

In terms of cost, JD Cloud is reducing the cost on the merchant end to attract more merchants to participate in digital live streaming. Regarding this, the person in charge of JD Cloud Yanxi told * * Finance that for merchants, the cost of JD digital live streaming is currently 10% of the cost of inviting live streamers for merchants to live stream. From a commercial perspective, during JD 618, JD Cloud announced the free opening of digital live streaming. From a cost perspective, digital live streaming may incur additional costs in product selection, operation, and other aspects. But with the maturity of the model, the cost of servers is constantly decreasing.

How to solve the interaction and improve the sense of interaction in digital live streaming is the key. Regarding this, the Director of JD Cloud Yanxi Algorithm stated that all user questions will be replied to in written form. Oral broadcasting has its own oral broadcasting strategy, which will capture the barrage in real time and select some relatively representative and distinctive questions to reply to.

The person in charge of JD Cloud Yanxi stated that the interactive strategy is that live broadcasts should not be frequently interrupted. If you watch more frequently, you may be interrupted every thirty seconds or half a minute, and you can reply to questions that people are more interested in or representative of. In terms of selection questions, some algorithms of JD Cloud determine whether the question has been repeated or is closely related to a certain product, and whether more story telling content can be discussed, in order to choose whether to reply orally.

At present, the experience of digital live streaming still needs to be improved. The person in charge of JD Cloud Yanxi stated that from an operational perspective, user acceptance and performance are still relatively high. I have also read a lot of comments, and the selection of products and the matching of operational tone in digital human live streaming are indeed crucial. I am in the field of technology, and we still have a third level that we have not achieved, such as whether digital humans can become clones of a person with similar ideas, thoughts, knowledge backgrounds, and life backgrounds, and can talk to the audience for a longer time and more deeply. Imagine if this big V not only sells blueberries and says they are delicious, but can even talk to the audience about how he grew blueberries when he was a child, which will deepen the penetration. This requires the AI brain to be further enriched and grown, which is the three-step approach we are talking about